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User Engagement (Modeling and Predicting)
“GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING!” ― Hedda Martina Sola M. Econ
User Engagement (Modeling and Predicting)
Business Need/Problem:
The client wanted to increase engagement and retention of its users to grow membership and ad revenues.
Solution:
As dating site success is dependent on female users engaging with other users, Ismile Technologies applied advanced analytics to the unstructured data set representing chats of hundreds of thousands of people augmented by Facebook data, and developed a user model that vectored around four clusters. It was determined that user engagement could be predicted based on first communication by cluster.
Outcome:
The client reorganized individual news feeds based on categorizations of users and watched engagement skyrocket.
Technical Video
Technology we work with (with relevant icon cards)
Technology we work with (with relevant icon cards)
Machine Learning
Big Data
AWS
GCP Pipeline and User Journey shown below:
Contact us for a quote, help, or to join the team.
email
service@iSmileTechnologies.com
phone
(732) 347-6245
About Us
iSmile Technologies is a global technology services company.
service@iSmileTechnologies.com
(732) 347-6245
USA
+1 (732) 347-6245
241 Jonathan Way
Bolingbrook, IL 60490
INDIA
2-3-285, Secunderabad Hyderabad 500003
CANADA
3190 Stocksbridge Ave
Oakville, ON L6M 0A7