Finding consumer preference using EEG signals

EEG (electroencephalogram) signals are widely used to analyze consumer response in Neuromarketing. When compared with fMRI (Functional Magnetic Resonance Imaging), EEG cannot detect deep responses and exact positions of where […]

Facial Emotion Recognition in Neuromarketing

Traditional marketing research tools like surveys and focus groups are used to evaluate customer responses on various aspects of the product, but they do not fully capture what’s going on in the customer’s mind. Responses are […]