Marketing Analytics Solutions

Predictive marketing analytics is a branch of advanced analytics that harnesses all that big data to predict future events or results. It integrates various techniques from data mining, statistics, modelling, machine learning and artificial intelligence to process and analyse various data sets for the purpose of developing predictions. In other words, predictive analytics analyses patterns based on historical and transactional data that can be processed further for identifying future risks and opportunities. With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before. Data-backed customer insights can be used to enhance marketing efforts at every stage of the funnel, and one of the most effective tactics is using predictive marketing analytics.  

The primary goal of our marketing analytics solution is to build a probabilistic model for forecasting customer lifetime value in non-contractual setting on an individual level. Our solution helps in 

  • Acquiring new customers 
  • Retaining the existing customers and increasing the CLV 
  • Helps in running targeted marketing campaigns 

Features of the product

Solutions with Interactive and hassle-free interface and seamless functionality ensure that you get the best of experience.

Distinguish active customers from inactive customers

Our solution distinguishes active customers from non-active ones, thereby helping organizations focus on revenue generating customers.

Generate transaction forecasts for individual customers

Our model forecasts transactions of the individual customers.

Predicts the purchase volume of the entire customer base

Our solution calculates and predicts the purchase volume of the complete customer base.

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Benefits

Our products are efficient, durable, ensure peak experience and are apt to solve your most intricate problems and require very low maintenance.

The BG/NBD model employed by us can accurately predict the probability of the user activity during a specific period of time.

Our model helps in calculating the expected number of transactions in a certain future period .

Our solutions help create targeted campaigns for having loyal base of repeated customers.

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