Location: Ottawa | Remote | Work from home Why you? As a senior member of the marketing team, this role is responsible for designing, building, and initiating campaigns that generate sales engagement and create opportunities. The role reports to the VP, Marketing and works collaboratively with the Service Marketing Managers and the Business Development team on go-to-market strategies, content development, messaging, and sales enablement. In this role, you will be expected to support sales and business development strategies and build complementary engagement campaigns that align with the overall business goals. Viewed as a subject matter expert, you will be expected to advise, recommend, and implement new strategies and best practices as it pertains to demand generation, lead qualification, digital engagement and strategy, and reporting. What will you be doing? In this role, you will have experience in the following areas: Demand Generation Generate the sales pipeline through multi-channel demand generation campaigns including building an ongoing digital strategy planning and designing supporting content, and working with the MarTech manager to build out campaigns in a marketing automation platform. Develop the Account Based Marketing (ABM) strategy and execute multi-channel demand generation programs in order to maximize opportunity conversion and grow strategic account engagement. Develop action plans to improve and refine demand gen programs through monthly reports, testing, refinement and best practices. Work collaboratively with our industry partners to leverage funding and their platforms to amplify our message. Strong understanding of the lead funnel and lead acquisition, and conversion metrics. Digital Marketing Strong understanding of digital channels, the impact, and how to leverage to drive new and returning prospect engagement. Recommend, develop and lead the execution of a digital marketing strategy in line with business growth and customer acquisition objectives (directly or in collaboration with an agency). Meticulously report on metrics with an eye to always refining approaches to maximize successful results. Collaborate with the Service Marketing Managers and BizDev for content sourcing, content creation, and persistently feeding our digital marketing efforts with new relevant content to drive a higher level of mindshare and resulting marketing qualified leads. Develop the appropriate strategy to improve digital ads and organic search ranking for keywords and phrases that will drive our online presence towards a stronger lead generation source. Be connected with the community, media, and social channels that can extend the brand reach. Analytics/Data Management Expert in reporting on demand generation, digital attribution, and sales enablement. Comfortable reporting on a monthly, quarterly, and yearly basis; the overall impact marketing is having on the organization as a whole. Passionate about marketing data and understanding how to ensure clean, management data lives both in the CRM and Marketing automation systems. Overall Management Collaborate with Sales and Business Development as a key element of the demand generation function. Program manage outside vendors that contribute to demand creation programs including designers, digital agency, CRM/HubSpot consultants, media promotion, and appointment setting agencies. What do we need from you? 10+ years of experience in B2B enterprise marketing developing both strategy and execution for digital demand generation. Comfortable analyzing data in Excel – including pivot tables, formulas, and charts. Strong analytical skills and comfortable reporting and presenting to management. Strong writing and communication skills. Experience working in or with sales executives to ensure there is strong marketing/sales alignment. Strong grasp of digital marketing strategy and best practices What do you get in return? Competitive total rewards package Flexible work environment: Why commute on an Ottawa snow day? Work from home! Outstanding people: Collaborate with the industry’s top minds. Substantial training allowance: Hone your skills or learn new ones; participate in professional development days, attend conferences, become certified, whatever you like! Amazing time off: Start with a minimum 3 weeks vacation, 7 sick days, and 2 professional development days! Office Allowance: Device of your choosing for day one and options to personalize your work environment! Fun, fun, fun: Blog during work hours; take a day off and volunteer for your favorite charity.