Digital Marketing Manager

iSmile Technologies is looking for a Digital Marketing Manager, who can help grow our inbound marketing leads, digital outreach and end to end digital campaign strategies and implementation.

Responsibilities

  • Develop multi-channel digital campaigns includes but not limited only to webinars program, email, influencer program, SEO/SEM, referral program, website etc. that drive lead acquisition and awareness.
  • Own digital campaigns end-to-end – Including planning campaign objectives, ROI metrics, timeline schedules, demand generation strategy, creation of digital assets, A/B testing, execution, optimization, and post campaign reporting.
  • Research and recommend creative and innovative digital campaign tactics and experiences based on data and insights.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Work with content writer in creating marketing collaterals websites, flyers, digital presentations, videos, digital images, etc.

Desired Skills

  • 5+ years of marketing experience, specifically working on digital marketing programs generating leads and results for IT software and services
  • Minimum 2 years of experience working with HubSpot
  • Experience in conducting Webinars, email marketing and influencer Programs.
  • Experience in US market will be preferred
  • Prior experience in lead generation specially from inbound marketing
  • Experience working with SEO and PPC tools (i.e. SemRush, AHREFS, Google Tag Manager, Google Analytics)
  • Experience working with CRO tools (i.e. Hotjar, Google Optimize, VWO)
  • Working knowledge of HTML and popular content management systems (CMS) like WordPress

Interested candidates should submit a resume to hrmanager@ismiletechnologies.com indicating the job title in the subject line. We thank you for your interest in applying for Ismile Technologies however only candidates selected will be contacted.

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