Virtual Capabilities in an ecommerce site

Virtual capabilities are not the future, they are “The now”. Virtual Assistants are the new of era efficient assistance one can provide for the customer. A virtual assistant is a digital personal software-based agent that assists us in performing our daily activities. Virtual assistants are similar to personal human assistants that, let’s say, take down notes during a meeting, remind us to tend to our ‘to-do-lists,’ or read messages and emails sent to us.
How Virtual Assistants Outsmart the present-day Chatbots?
A chatbot is a set of “if”, “if-else” and “else” codes. They lack Empathy or the human emotion a virtual assistant can provide. Though it may sound humorous, it is the fact. “While chatbots can serve as an efficient way to offer customers solutions to their problems, their future success will depend on how thoughtfully brands leverage them to meet customers’ needs. After all, delivering a great customer experience depends on it,” says Kristopher Arcand, a Forrester Data Analyst. The fact that most chatbots are built based on decision-tree logic, where the bot response depends on specific keywords identified in the user’s input.Chat-Bots with linguistic and natural language learning capabilities are still quite rare.
So, how does the Virtual Assistant solve this problem?
This is where Artificial Intelligence comes in, The Virtual Assistance uses Emotional Intelligence to solve these kinds of problems and make the solution more human-like.

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What is an AI- Emotional Intelligence?
Artificial emotional intelligence is a combination of emotional and artificial intelligence. Emotional intelligence is the capacity to recognize the emotions of oneself and others, the ability to regulate and distinguish various feelings, and a guide to our thought process and behavior.Thus, A Virtual Assistant powered by Artificial Emotional Intelligence can rule the Customer service sector in the near future.
The Conversation Flow:
Maintaining the conversation flow is another important factor an AI can be outstandingly good in. When using a Chat-bot the conversation is mostly closed when you leave the window or if you break the conversation in between, then the bot will fail to remember the context of the interaction.
What does the Virtual assistant do to solve this problem?
Virtual assistants utilize dynamic conversation flow techniques in order to understand human intent, enriching communications with humans.
Conclusion:
Both Virtual Assistant and the chatbot have their pros and cons and are good in their own way. The best option the business could choose is the solution to their problem. List out the problem and check which option could help the business in the best-case. Evolution is not just biological but computational too.
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