Finding consumer preference using EEG signals

EEG (electroencephalogram) signals are widely used to analyze consumer response in Neuromarketing. When compared with fMRI (Functional Magnetic Resonance Imaging), EEG cannot detect deep responses and exact positions of where the activity occurred but it can track changes in fractions of seconds. The setup is much cheaper and more easily usable than fMRI. We are […]

Facial Emotion Recognition in Neuromarketing

Traditional marketing research tools like surveys and focus groups are used to evaluate customer responses on various aspects of the product, but they do not fully capture what’s going on in the customer’s mind. Responses are not always true in some cases. This is where the idea of Neuromarketing becomes useful. Using non-verbal consumer responses and brain signals is a more reliable method as they are spontaneous and […]