Senior Digital Marketing Specialist

Responsibilities  

  • Own strategies, execution and optimization of our lead generation & lead nurturing goals through email campaigns, webinar, content marketing, paid media and social media channels. 
  • Convert targeted prospects through calls-to-action, landing pages, and content offers. 
  • Conduct a range of market research activities to better identify target audiences and attract them through compelling content across the appropriate channels, using a variety of tools like SemRush, Google Analytics, AdWords, HubSpot. 
  • Use CRO tools for AB testing, heatmaps, sessions recordings, surveys, etc to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate 
  • Design and execute marketing programs to engage and influence target markets. 
  • Establish and manage PPC and social media ad campaigns that generate high quality leads. 
  • Track, report, and analyze campaign and program performance, and make recommendations for further improvement. 
  • Own strategies and execution to grows our social media user engagement, followers across social media platform including Facebook, LinkedIn, YouTube, and Instagram 

REQUIRED SKILLS & EXPERIENCE: 

  • 4-6 years of marketing experience, specifically working on digital marketing programs generating leads and results for IT software and services 
  • Experience in US market will be preferred 
  • Prior experience in lead generation specially from inbound marketing  
  • Experience working with SEO and PPC tools (i.e. SemRush, AHREFS, Google Tag Manager, Google Analytics) 
  • Minimum 2 years of experience working with HubSpot 
  • Experience working with CRO tools (i.e. HotjarGoogle Optimize, VWO) 
  • Working knowledge of HTML and popular content management systems (CMS) like WordPress 
  • Understands metrics including ROAS, CTR, impressions, conversions, etc. related to digital marketing campaigns 

Interested candidates should submit a resume to hrmanagers@ismiletechnologies.com indicating the job title in the subject line. We thank you for your interest in applying for Ismile Technologies however only candidates selected will be contacted.

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email

service@iSmileTechnologies.com

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(732) 347-6245

About Us

iSmile Technologies is a global technology services company.

service@iSmileTechnologies.com
(732) 347-6245

USA

+1 (732) 347-6245
241 Jonathan Way
Bolingbrook, IL 60490

INDIA

2-3-285, Secunderabad Hyderabad 500003

CANADA

3190 Stocksbridge Ave
Oakville, ON L6M 0A7