It is my first Data Science Internship at Ismile Technologies. The budding company has branches in the USA, Canada, and India. At Ismile technologies they provide services to various customers and have their own Products as well. They are working on many recent and top-notch technologies such as advanced analytics, big data, cloud, databases, DevOps, GCP, AWS and infrastructure management.
What did I work on?
I was a part of the Data Science team which was developing products around Customers Segments Machine Learning domain. I was also a part of a team – Market Analytics. This case requires to develop a customer segmentation to define marketing strategy. The sample Dataset summarizes the usage behavior of about active Banking service holders from the last given set of required times. The file is at a customer level with behavioral variables. This study also aims to see different Machine Learning Methods on the same data set.
I am a team member for – Market Analytics, this is a project under Marketing domains. There is no doubt that this Banking industry needs a whole lot of attention than it gets. While working on this I got to learn lot of various terms used in Banking industry and applicable in marketing analytics.